Strategic UX · AI Frontier · Dubai

Designing AI systemshumans can trust.

Complex problems, elegant strategy. I define how AI should behave, shaping product direction, systems thinking, and the decisions behind experiences people can trust.

8+ yearsShipped product
AI-firstSince 2021
MENA & APACMarket depth
Sara Javan
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Available for lead roles & consulting

Selected Work

Real problems. Real impact.

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012023–2024

Generative AI · Supply Chain Safety

Preventing Workplace Accidents with AI

First generative AI product in the supply chain industry. Shipped from zero.

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Industry firstBeta release · Executive buy-in secured
022020–2021

Healthcare SaaS · UX Design

Reducing Churn Through UX

Redesigned a core clinical workflow across 3,500 clinics. Results followed.

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50%Reduction in task time · NPS 49→54

Lab

Experiments & Concepts

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LAB 01Concept · 2025

AI Strategy · Luxury E-Commerce · Dubai

Making Pre-Loved Luxury Visible to Gen Z

AI-accelerated personalisation and pre-loved integration for Gen Z luxury shoppers in the Middle East.

· 15–22% Revenue growth· 30–40% Deeper engagement· 15–20% Efficiency gains
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LAB 02Concept prototype · Ongoing

Healthcare AI · Prompt Engineering · LLM Architecture

When Seconds Matter, Doctors Shouldn't Have to Hunt for Information

How a language model transforms fragmented patient records into a glanceable clinical card.

· Zero hallucination output· Alert-first hierarchy· Human judgment preserved
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What colleagues say

People I've shipped with.

"

No matter how complex the problem is, she will always come up with a brilliant, elegant, and cost-effective solution.

Fernando Rosendo
Fernando RosendoCTO · HealthTech, Telecom, Fintech & SaaSDirect manager
"

Sara completely transformed my understanding of UX design — not just functional solutions, but truly exceptional ones.

Russell Petrich
Russell PetrichSenior Product Owner, AvettaWorked together 1+ year
"

Sara has a keen interest in integrating UX and AI, constantly exploring how to leverage these technologies to create meaningful, user-centered experiences.

Laura Carpinetti
Laura CarpinettiDirector of Product ExperienceDirect manager
"

She's always one of the first people I bounce ideas off of because of her honesty, empathy, and pragmatism.

Caitlin Bergman
Caitlin BergmanDirector of Product Management, AvettaSenior stakeholder