AI Experience Strategist // Dubai, UAE

Designing AI systemshumans can trust.

10+ yearsShipped product
AI-firstsince 2023
MENA & APACMarket depth

The model is rarely the problem. The decisions around it are.

On how I think →

How I work

Identify gaps

I work with your team to spot where AI creates risk or opportunity before it reaches users.

Design for AI

I define how AI should behave within your product, not just how it looks.

Validate fast

I build prototypes your team can react to, so decisions are grounded in something real.

Writing

Dignity by Design

Six essays on what industrial safety systems get wrong about people, and what it would take to do it differently.

These are not abstract arguments. They are built from real stories, real research, and real conversations with people whose names you will never see in a product roadmap.

Read the series →
01Machinery Ego
02Gate Friction
03Induction Fatigue
04Situational Blindness
05The Handover Gap
06Dignity by Design

What colleagues say

People I've shipped with.

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No matter how complex the problem is, she will always come up with a brilliant, elegant, and cost-effective solution.

Fernando Rosendo
Fernando RosendoCTO · HealthTech, Telecom, Fintech & SaaSDirect manager
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Sara completely transformed my understanding of UX design. Not just functional solutions, but truly exceptional ones.

Russell Petrich
Russell PetrichSenior Product Owner, AvettaWorked together 1+ year
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Sara has a keen interest in integrating UX and AI, constantly exploring how to leverage these technologies to create meaningful, user-centered experiences.

Laura Carpinetti
Laura CarpinettiDirector of Product ExperienceDirect manager
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She's always one of the first people I bounce ideas off of because of her honesty, empathy, and pragmatism.

Caitlin Bergman
Caitlin BergmanDirector of Product Management, AvettaSenior stakeholder