Australian Citizen · Dubai, UAE · sarajavanist@gmail.com · sarajavan.com
Sara Javan
AI-UX Strategist
A design lead with 10+ years shaping complex consumer and enterprise products across marketplaces, risk management, healthcare, and e-commerce. I specialise in hypothesis-driven design using the double diamond framework to move from messy ambiguity to validated, scalable solutions. I thrive in cross-functional, fast-paced environments and bring a track record of measurable business outcomes: faster product delivery at scale, uplift in transaction success and reducing job hazards.
Current Strategic Focus
AI-UX Strategist & Researcher (Independent)
Dec 2024 – Present
Healthcare AI
Building a clinical prompt architecture that validates LLM output against medical rules, zero hallucination output achieved in testing.
Luxury Retail
Designed Aura, an AI-driven discovery framework for the Middle East luxury market. Projected 15–22% increase in average order value.
Workflow Innovation
Cut discovery phase from weeks to days using Claude, Gemini, and NotebookLM for research synthesis and persona modelling.
Experience
Lead Strategic UX Designer
Avetta
Sydney, Australia · Aug 2022 – Dec 2024
- ·
Owned end-to-end UX strategy for workplace safety tools, leading discovery, hypothesis validation, and iterative prototyping through double diamond process with global cross-functional teams.
- ·
Conducted in-depth user research including contextual inquiry, usability testing, and concept validation to surface unmet needs and drive hypothesis-driven design decisions.
- ·
Unified fragmented safety tools into a single cohesive platform, reducing task completion time significantly across user segments.
- ·
Built and scaled a global design system, enabling 15% faster feature delivery and consistent experience across markets.
- ·
Facilitated cross-timezone discovery workshops and journey mapping sessions with product, engineering, and stakeholder teams.
Senior Product Designer
eBay Classifieds Group
Sydney, Australia · Feb 2021 – Aug 2022
- ·
Led the design and discovery for core finding and discovery flows, search, browse, and listings driving an increase in successful transactions.
- ·
Led user research and usability testing to validate search intent patterns, surfacing actionable insights that shaped product roadmap priorities.
- ·
Created a reusable component library contributing to a scalable design system across the classifieds platform.
- ·
Collaborated closely with data and engineering teams to inform ranking and relevance improvements through design experimentation.
Senior UX/UI Designer
Clinic to Cloud
Sydney, Australia · Jul 2020 – Jan 2021
- ·
Designed web and mobile clinical tools for doctors, balancing strict healthcare compliance requirements with usability under time pressure. Established the company's first design system, enabling the team to build with consistency and speed.
Senior UX/UI Designer
PALO IT & Rotor Studios
Sydney, Australia · Feb 2019 – Jul 2020
- ·
Delivered digital product design for banking and financial services clients during rapid remote-first transition.
- ·
Designed interactive touchscreen configurators for Lexus and Toyota showrooms complex product discovery in a high-stakes purchase context.
Core Skills & Tools
Education & Certifications
AI Product Design
Designing AI systems that are easy, safe, and human-centred.
ELVTR (USA)
UX Design Immersive
General Assembly, Sydney
Master & Bachelor of Industrial Design
Human behaviour, systems thinking, problem-solving.
Azad University