Work
Selected Case Studies
Strategic UX work at the intersection of AI, trust, and product complexity.
01
Supply Chain · Generative AI · Safety
Preventing Workplace Accidents with AI
Pioneered Avetta's first AI product. The AI Risk Advisor changed how safety assessments work across the supply chain industry.
· Industry-first Generative AI· Beta release shipped· Executive buy-in secured
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02
Healthcare SaaS · UX Design · Design Systems
Reducing Churn Through UX: Clinic to Cloud
Redesigned a core clinical workflow across 3,500 clinics, reducing task time by 50% and improving NPS from 49 to 54.
· 50% reduction in task time· NPS 49 to 54· Reduced churn and support tickets
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03
Healthcare AI · Prompt Engineering · LLM Architecture
When Seconds Matter, Doctors Shouldn't Have to Hunt for Information
How a language model transforms fragmented patient records into a glanceable clinical card. Zero hallucination. Alert-first hierarchy.
· Zero hallucination output· Alert-first hierarchy· Human judgment preserved
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04
AI Strategy · Luxury E-Commerce · Dubai
Making Pre-Loved Luxury Visible to Gen Z
AI-accelerated personalisation and pre-loved integration for Gen Z luxury shoppers in the Middle East.
· 15–22% Revenue growth· 30–40% Deeper engagement· 15–20% Efficiency gains
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